I just came across the latest Dove advertisement and it focuses on women and how camera shy they can be. The focus of the ad campaign is ” when did you stop thinking you were beautiful?” Towards the end of the clip you get to see some beautiful little girls preening happily in front of the mirror. When did it change? If all the camera shy women in the world could see themselves through the eyes of their children, husband or loved one, the world would be a better place. They would feel gorgeous, sexy, happy and full of warmth.
I get to see how beautiful women are when I photograph them as their beauty shines when they are the least self conscious. During a shoot, when a mum leans in and has a whisper to her six year old and then throws her head back laughing, her beauty shines. When resting with a little one on her shoulder, relaxed and nurturing, again, her beauty shines.
A woman’s beauty is a combination of how she moves, the curve of her cheek, the joy she shows and the warmth she radiates. It is so much more than a straight photograph. Sometimes its the quiet moment in which she can gaze straight at the camera while relaxed, that is the moment in which even I can be startled as I see her confidence and her strength. The completeness of this woman hits home.
The images that capture your inner beauty, at the same time as making your outside looks shine, are the images I want to take.
Look up lady, look at the camera, you are beautiful.