Campaign

Choose Beautiful. Which one would you walk through?

The latest Dove Real Beauty campaign #ChooseBeautiful has come out and it is one that makes you think twice.

The video which you can see above shows two doors that women must walk through to get to their every day destination. One door is labeled Average and the other Beautiful. As you watch you see many women falter, enter through the door marked average and one lady turns around and walks in the other direction altogether.

The greatest impact that the short video had was that there was no one but themselves that had to choose which door they should walk through. In the resulting interviews you hear the women feeling bad about them selves and questioning why DID they walk through the Average door. Do they see themselves as average or is it how they believe they are perceived by the outside world.

I was fascinated with what was said and did my own little survey and asked a few ‘women’ I know which door they would choose – Average or Beautiful?

The 7 and 8 year old instantly said “of course I would walk through the beautiful door – I am beautiful and on the inside!”. Fantastic I thought, exactly the sentiment I would hope to hear.

Dove Choose Beautiful

The 19 year old said “ God I would walk through the Average door because I wouldn’t want anyone else to think I rate myself – especially if I was with one of my friends or if someone I knew saw me”. Hmmmm not so great as it appeared to be very peer dominant. When do you validate yourself for all the amazing traits you come with from the get go? At what age?

The 40 year old said “ I guess I would walk through the beautiful door now because with age comes wisdom and some wrinkles! I have a good heart and beauty always comes from the inside”. Wise words to me. Its ironic that realizing what is truly beautiful comes with age.

Dove Choose Beautiful

Which door would you joyfully push your mother, sister, best friend or aunt through instantly – without thinking twice? I think I know the answer.

Now which door would you confidently walk through?

 

 

 

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