Camera Confidence

Show People the Real You

There are so many social media platforms these days and so many options to buy from! It can be overwhelming but when you Google, it is an article with great imagery that is often the one you connect with. One that is real, inspiring and inviting.

Roz_website1

Pictures will appeal to various people for different reasons but the one consistency is that a well lit ‘real’ picture will engage your audience more. 60% of end users are more likely to engage with your business when you use pictures.

The power of the market is in your hands by combining authenticity with real imagery. Show people who you really are, what you stand for and why they should be doing business with you instead of your competitor.

Roz_website2

Humans like a good story and there is nothing more compelling than telling your brands visual story through a series of images. Planning your shoots with foresight to create a story will see your clients engage more and get to know you better. It’s a win-win situation for building long term relationships.

 

Suasti Lye Portrait and Lifestyle Photographer: I am Dove’s Featured Photographer and Camera Confidence Expert: Any Questions .. Ask Away…

Over December I was honoured to work with Dove on their Camera Confidence Campaign. “When did you stop feeling beautiful in front of the camera?” You may have heard this line via the Dove commercial that launched earlier this year.

As a woman and a photographer I have always been fascinated with Dove’s approach to women’s beauty. When their REAL Beauty campaign first came out I sat up and took notice. It was so refreshing to my eyes to see real and happy women in a marketing campaign.

Below are one of the many images that Dove used to showcase the wide variety of shapes and forms that all women come in. Magnificent, petite, curvy and gorgeous.  Real beauty showcased! I loved it!

Dove-Real-Beauty-Campaign 

As my career in photography moved into the commercial realm I always maintained time for photo shoots of real women. I can seen the beauty and the potential in the everyday woman on the street. Many women don’t realise that that all the models we see  and gaze longingly at in magazines have all been meddled with, airbrushed and had hundreds of pictures taken of them until we find one that is just the right fit.

When Dove’s Camera Confidence Campaign came out I sat bolt upright and watched – saying YES YES YES – to myself – this is the message that I am trying to convey to all my subjects and to people – that real natural beauty is something to be treasured and to be proud of. I watched the campaign with delight and urged women to look up – look at the camera – because I can see that you are beautiful.

To my honour Dove asked me to be their photographer and the featured expert on camera confidence for a workshop they were holding.  I would work alongside Celestine Chua  of Personal Excellence– a life coach and personal development blogger.  Dove wanted us to help women who were the most camera shy to come forward, participate and transform themselves. Women whose lives were rushing by without documentation of all the high points and celebrations because of their camera anxiety.

Through this door - ten women's lives were changed.

Through this door – ten women’s lives were changed.

We worked closely with the Dove team and selected ten women whose stories resonated with us all. I was so excited; this campaign marked a milestone for me in that my photography was going to show real people just how attractive they were. I have had countless people leave the front of my lens  filled with new confidence and their head held high because they finally had an image of themselves that captured their true spirit. Dove had now given me the chance to do the same for these ten women.

Everyone really got to know each other during the workshop.

Everyone really got to know each other during the workshop.

I am very proud to say that the workshop and photoshoot were a success with each of our ten participants shedding their camera shyness and embracing their real beauty.

There was lots of laughter and a few tears.

There was lots of laughter and a few tears.

Each woman I got to know had a story to share about how and why they were camera shy. You can read their stories on the Dove site.  Each story was something that I could identify with and with Celestina’s workshop I was able to photograph them in a way where they felt safe and joyful- letting their real self show. The photoshoot was so much fun! Each lady worked it for me and utilized the tips that I shared with them. All were great at taking direction  and the best part was that they smiled for me with a true sense of joy.

The Camera Confidence Photoshoot was a lot of fun with all of the ten ladies showing us their gorgeous smiles and personalities.

The Camera Confidence Photoshoot was a lot of fun with all of the ten ladies showing us their gorgeous smiles and personalities.

The ladies who participated in the Dove Camera Confidence workshop took this new found confidence away with them and some wrote and told me that it had been a life changing experience.

I love every bit of camera confidence that these ladies discovered . From L to R Qiao'E, Conne and Adeline.

I love every bit of camera confidence that these ladies discovered . From L to R Qiao’E, Connie and Adeline.

Look at them glow. Camera Confident and ready. From Left to Right - Wei Yin, Kiran and Pauline

Look at them glow. Camera Confident and ready. From Left to Right – Wei Yin, Kiran and Pauline

I am currently featured on Dove’s Facebook page and if you have any questions on posing or tips on how to overcome your camera anxieties, you can write in to me here and I will personally answer any questions you may have. Looking great in a photo is within everyone’s grasp. It’s true that having a skilled professional makes for a great photo but confidence is the key!  Maybe you just need me to see how beautiful YOU are ….

DoveCameraConfidenceSuastiLyePhotography

Stay tuned for more behind the scenes pictures and a post about the video filmed. It was my turn to be in front of the camera and work on my own camera confidence!