Beauty

Choose Beautiful. Which one would you walk through?

The latest Dove Real Beauty campaign #ChooseBeautiful has come out and it is one that makes you think twice.

The video which you can see above shows two doors that women must walk through to get to their every day destination. One door is labeled Average and the other Beautiful. As you watch you see many women falter, enter through the door marked average and one lady turns around and walks in the other direction altogether.

The greatest impact that the short video had was that there was no one but themselves that had to choose which door they should walk through. In the resulting interviews you hear the women feeling bad about them selves and questioning why DID they walk through the Average door. Do they see themselves as average or is it how they believe they are perceived by the outside world.

I was fascinated with what was said and did my own little survey and asked a few ‘women’ I know which door they would choose – Average or Beautiful?

The 7 and 8 year old instantly said “of course I would walk through the beautiful door – I am beautiful and on the inside!”. Fantastic I thought, exactly the sentiment I would hope to hear.

Dove Choose Beautiful

The 19 year old said “ God I would walk through the Average door because I wouldn’t want anyone else to think I rate myself – especially if I was with one of my friends or if someone I knew saw me”. Hmmmm not so great as it appeared to be very peer dominant. When do you validate yourself for all the amazing traits you come with from the get go? At what age?

The 40 year old said “ I guess I would walk through the beautiful door now because with age comes wisdom and some wrinkles! I have a good heart and beauty always comes from the inside”. Wise words to me. Its ironic that realizing what is truly beautiful comes with age.

Dove Choose Beautiful

Which door would you joyfully push your mother, sister, best friend or aunt through instantly – without thinking twice? I think I know the answer.

Now which door would you confidently walk through?

 

 

 

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Suasti Lye Portrait and Lifestyle Photographer: I am Dove’s Featured Photographer and Camera Confidence Expert: Any Questions .. Ask Away…

Over December I was honoured to work with Dove on their Camera Confidence Campaign. “When did you stop feeling beautiful in front of the camera?” You may have heard this line via the Dove commercial that launched earlier this year.

As a woman and a photographer I have always been fascinated with Dove’s approach to women’s beauty. When their REAL Beauty campaign first came out I sat up and took notice. It was so refreshing to my eyes to see real and happy women in a marketing campaign.

Below are one of the many images that Dove used to showcase the wide variety of shapes and forms that all women come in. Magnificent, petite, curvy and gorgeous.  Real beauty showcased! I loved it!

Dove-Real-Beauty-Campaign 

As my career in photography moved into the commercial realm I always maintained time for photo shoots of real women. I can seen the beauty and the potential in the everyday woman on the street. Many women don’t realise that that all the models we see  and gaze longingly at in magazines have all been meddled with, airbrushed and had hundreds of pictures taken of them until we find one that is just the right fit.

When Dove’s Camera Confidence Campaign came out I sat bolt upright and watched – saying YES YES YES – to myself – this is the message that I am trying to convey to all my subjects and to people – that real natural beauty is something to be treasured and to be proud of. I watched the campaign with delight and urged women to look up – look at the camera – because I can see that you are beautiful.

To my honour Dove asked me to be their photographer and the featured expert on camera confidence for a workshop they were holding.  I would work alongside Celestine Chua  of Personal Excellence– a life coach and personal development blogger.  Dove wanted us to help women who were the most camera shy to come forward, participate and transform themselves. Women whose lives were rushing by without documentation of all the high points and celebrations because of their camera anxiety.

Through this door - ten women's lives were changed.

Through this door – ten women’s lives were changed.

We worked closely with the Dove team and selected ten women whose stories resonated with us all. I was so excited; this campaign marked a milestone for me in that my photography was going to show real people just how attractive they were. I have had countless people leave the front of my lens  filled with new confidence and their head held high because they finally had an image of themselves that captured their true spirit. Dove had now given me the chance to do the same for these ten women.

Everyone really got to know each other during the workshop.

Everyone really got to know each other during the workshop.

I am very proud to say that the workshop and photoshoot were a success with each of our ten participants shedding their camera shyness and embracing their real beauty.

There was lots of laughter and a few tears.

There was lots of laughter and a few tears.

Each woman I got to know had a story to share about how and why they were camera shy. You can read their stories on the Dove site.  Each story was something that I could identify with and with Celestina’s workshop I was able to photograph them in a way where they felt safe and joyful- letting their real self show. The photoshoot was so much fun! Each lady worked it for me and utilized the tips that I shared with them. All were great at taking direction  and the best part was that they smiled for me with a true sense of joy.

The Camera Confidence Photoshoot was a lot of fun with all of the ten ladies showing us their gorgeous smiles and personalities.

The Camera Confidence Photoshoot was a lot of fun with all of the ten ladies showing us their gorgeous smiles and personalities.

The ladies who participated in the Dove Camera Confidence workshop took this new found confidence away with them and some wrote and told me that it had been a life changing experience.

I love every bit of camera confidence that these ladies discovered . From L to R Qiao'E, Conne and Adeline.

I love every bit of camera confidence that these ladies discovered . From L to R Qiao’E, Connie and Adeline.

Look at them glow. Camera Confident and ready. From Left to Right - Wei Yin, Kiran and Pauline

Look at them glow. Camera Confident and ready. From Left to Right – Wei Yin, Kiran and Pauline

I am currently featured on Dove’s Facebook page and if you have any questions on posing or tips on how to overcome your camera anxieties, you can write in to me here and I will personally answer any questions you may have. Looking great in a photo is within everyone’s grasp. It’s true that having a skilled professional makes for a great photo but confidence is the key!  Maybe you just need me to see how beautiful YOU are ….

DoveCameraConfidenceSuastiLyePhotography

Stay tuned for more behind the scenes pictures and a post about the video filmed. It was my turn to be in front of the camera and work on my own camera confidence!