Over December I was honoured to work with Dove on their Camera Confidence Campaign. “When did you stop feeling beautiful in front of the camera?” You may have heard this line via the Dove commercial that launched earlier this year.
As a woman and a photographer I have always been fascinated with Dove’s approach to women’s beauty. When their REAL Beauty campaign first came out I sat up and took notice. It was so refreshing to my eyes to see real and happy women in a marketing campaign.
Below are one of the many images that Dove used to showcase the wide variety of shapes and forms that all women come in. Magnificent, petite, curvy and gorgeous. Real beauty showcased! I loved it!
As my career in photography moved into the commercial realm I always maintained time for photo shoots of real women. I can seen the beauty and the potential in the everyday woman on the street. Many women don’t realise that that all the models we see and gaze longingly at in magazines have all been meddled with, airbrushed and had hundreds of pictures taken of them until we find one that is just the right fit.
When Dove’s Camera Confidence Campaign came out I sat bolt upright and watched – saying YES YES YES – to myself – this is the message that I am trying to convey to all my subjects and to people – that real natural beauty is something to be treasured and to be proud of. I watched the campaign with delight and urged women to look up – look at the camera – because I can see that you are beautiful.
To my honour Dove asked me to be their photographer and the featured expert on camera confidence for a workshop they were holding. I would work alongside Celestine Chua of Personal Excellence– a life coach and personal development blogger. Dove wanted us to help women who were the most camera shy to come forward, participate and transform themselves. Women whose lives were rushing by without documentation of all the high points and celebrations because of their camera anxiety.
We worked closely with the Dove team and selected ten women whose stories resonated with us all. I was so excited; this campaign marked a milestone for me in that my photography was going to show real people just how attractive they were. I have had countless people leave the front of my lens filled with new confidence and their head held high because they finally had an image of themselves that captured their true spirit. Dove had now given me the chance to do the same for these ten women.
I am very proud to say that the workshop and photoshoot were a success with each of our ten participants shedding their camera shyness and embracing their real beauty.
Each woman I got to know had a story to share about how and why they were camera shy. You can read their stories on the Dove site. Each story was something that I could identify with and with Celestina’s workshop I was able to photograph them in a way where they felt safe and joyful- letting their real self show. The photoshoot was so much fun! Each lady worked it for me and utilized the tips that I shared with them. All were great at taking direction and the best part was that they smiled for me with a true sense of joy.
The ladies who participated in the Dove Camera Confidence workshop took this new found confidence away with them and some wrote and told me that it had been a life changing experience.
I am currently featured on Dove’s Facebook page and if you have any questions on posing or tips on how to overcome your camera anxieties, you can write in to me here and I will personally answer any questions you may have. Looking great in a photo is within everyone’s grasp. It’s true that having a skilled professional makes for a great photo but confidence is the key! Maybe you just need me to see how beautiful YOU are ….
Stay tuned for more behind the scenes pictures and a post about the video filmed. It was my turn to be in front of the camera and work on my own camera confidence!