The Hermès Tour and The Story Behind the Picture

Hermès Scarf by

Hermès Scarf by Hiroshi Sugimoto

I got to tour the Hermès Boutique and the Singapore Tyler Print Institute yesterday. The scarves that were exhibited were gorgeous but the way that they conveyed the story behind the scarves really got me excited. The process and the ideology behind the photographic art that inspired the editions.

The Hermes Editèur collection of items collaborates with living or dead artists to translate their photographic work onto a silk scarf worked on by the artisans of Hermès. Hermès believes that collaborating with artists keeps the artisanal spirit alive and keeps them on the edge of technology. This helps to make Hermès continually  innovative.  It also sets them aside from other brands because their underlying strength is defined by tradition, yet, here they are pushing the bounds of modern technology and tying it together with the past.

Hermès Boutique Exhibition

Hermès Boutique Exhibition


Hermès Editèur, in my eyes, is the perfect blend of past and present, photography, innovation and traditional craftsmanship. When I started listening my heart grew with wonder and joy at the ‘arts’. The pure expression and freedom to create and translate that Hermès has conceived is simply fantastic.  Just writing this down makes me think the possibilities are endless. (This is where you virtually hear me sigh with happiness.)

You see beautiful items and think ‘sure, that’s nice’. When you start thinking  about where did it come from, who developed it, how was it made, how long did it take, what were they thinking when they created it then look at the same item again – your mind is blown wide open at what has been involved in making this object.

The three photographers and artists on display are Josef Albers with Hommage au Carre, Daniel Buren with Photos-Souvenires Au Carre and Hiroshi Sugimoto with Couleurs de l’ombre.

As a photographer I was thrilled to see how the photographic works of these innovative men were translated into their untraditional form and put on silk scarves. To be worn, hung and experienced.

With photography there is so much that goes into the final picture. It is always great to know the story behind the story. As I always say ‘seek the untraditional’. There is such beauty in new, untraditional perspectives.

Hermès Scarf individually signed and numbered by the photographer Josef Albers.

Hermès Scarf individually signed and numbered by the photographer Josef Albers.


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